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One in five 1 in the red...
Page 19
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NEARLY 20% of UK I age firms are running in the according to financial analys publisher Plimsoll.
In its latest report on the ir try the company highlight5 contrast between successful failing hauliers. The success] predicts, will be able to expl "buoyant" market and inct sales by an average of 10% in The poor performers"will ne react quickly if they are to sur and face a 10% sales drop.
The survey of 2000 hat reports that 26% should a better year, 55% will faci sales with profit margins ay, ing 2.8%, while 19% will car past financial difficulties int' new year.
Senior analyst David Pat says: I think these findings r how industry averages disgui5 reality of what is really going the market and how easy it business leaders to misrea( market. To see the facts your need to look at these indiv companies and see the diffi challenges each face in 2004.'