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THE TOUGH GET GOING

11th June 1987, Page 39
11th June 1987
Page 39
Page 39, 11th June 1987 — THE TOUGH GET GOING
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Which of the following most accurately describes the problem?

• Tuffnells has decided to challenge the conventional wisdom which underpins the whole of the modern parcels delivery market. It has concluded that most people do not want their parcels delivered the following day, and it has put its money where its mouth is.

"There is no doubt that there is a market for guaranteed next-day delivery," says the company's marketing manager Peter Robinson, "but in many cases its costs cannot be justified." To meet this need Tuffnells has launched Premium Express, a guaranteed 48-hour parcels delivery service on sale at exactly half the cost of the firm's Priority 1 guaranteed next-day service.

Tuffnells, which is part of the Transport Development Group, is confident that Premium Express will become a best