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WHITBY MORRISON: A HISTORY
Page 51
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Bryan Whitby completed his apprenticeship as bodywork specialist at JH Jer flings in Sandbach, Cheshire, and later plied his trade at Rolls Royce and SC Cummins in Shavington, Cheshire.
Since starting up in 1962, the Whitby group has expanded with the acquisitions of the rival Morrison and Cummins brands, together with the Terry's of Ox ice-cream tricycle company During the 1950s, several companies manufactui ice-cream vans, but the vehicles required heavy generator sets to power the refrigeration units.
In 1962, Bryan Whitby developed a direct-drive system that eliminated the need for the heavy generators by using the van's engine to power the machinE According to Bryan Whitby's son, Stuart (current managing director of Whitby I rison), the direct drive changed the way in which the vehicles were produced they were a lot cheaper to buy and run. Today, the group is a truly international business, with a Florida-based distributorship, David Cummins USA Inc, and export markets as diverse as Malawi and Ukraine.