Sane pricing code urged

12th December 1981

Page 14, 12th December 1981 — Sane pricing code urged

Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.

THE TIME has come to brir some sanity back into pricir according to Phil Ives, managir director of DAF (GB)) Ltd.

Speaking in London last we Mr Ives said that all manufacti., ers are now moving in the dire tion of reduced allowances create profit.

"1981 was the 'move ti metal' year", he said, "Ne year's aim must be to mal money."

In the heavy lorry sectc which in DAFs definition is ' tonnes plus, the company's mE ket share has risen from 6.1 8.6 per cent.

In the coach sector whic confusingly, is the province DAF Bus, the DAF share has sen from 4.1 to 7.3 per cent.