Semi-trailers' Double Contribution to War Effort
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THE big semi-trailer outfits so largely employed in the United States ai=e well adapted for advertising purposes. *In earlier days many publicspirited operators endeavoured to.promote. road safety by their use in this direction and now some of them have changed over to using them for mobile "
pep" talks and calls to purchase War Bonds. , • . .
.The accompanying picture shows one of the 250 vehicles owned by the Olson Transportation co., Green Bay, WisconSin—a machine that is transporting materials [Or war production as well as carrying out war propaganda, Mr. H. J. Olson, now the company's president; started business only in 1927. his first goods consignment being a load of eggs carried for one of t; big chain stores. After a spell on local operations, he disposed of that side of the business'. a hd embarked ors longdistande work betWeen Green Bay and' Chicago. That route continues to be the major featurr of the businesS,
Ag8
although a large territory in Upper Michigan, Wisconsin, and Minnesota is alsoserved. With its affiliated organization, the Olson Terminals and Wares house Inc., the company has become one of Chicago's foremost operators.