You and FM
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"FM is a very high tech product, very
sophisticated," Barrie Mad says. "Leading edge technology is easier to service, with better fuel efficiency and better driver acceptability. Whole life costs, rather than capital costs, are important here. it focuses customers' thoughts on the cost of operation rather than the facilities It needs to do it.
"The customer needs to be more efficient in his business — and he is coming to us saying he wants to pay less for Is services. European harmonisation both fiscally and on weights will create a far more competitive environment and that's what we have to respond to. We are talking global now.
"European operations need pan-European solutions. They need and want one interface and need consistency and quality of service around Europe. We are improving uptime and driver acceptability and driver comfort.
"The cost base is coming down and we are adding value."