OVERSEAS
18th February 2010, Page 48
18th February 2010
Page 48
Page 48, 18th February 2010
— OVERSEAS
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It is not just the UK market that is proving to be increasingly buoyant. Export sales are healthy, too, says Anthony Wright, managing director of European Vehicle Sales (EVS), based outside Doncaster.
Nor is it solely down to the weakness of sterling, although that helps boost business in the Middle East, explains Wright. In some markets — Kenya, for example, where EVS has a branch — it is driven by need, and by that fact that it is not as easy to hire trucks as and when you require them like it is in the UK.
The odds are that the trucks EVS dispatches to East Africa will bear the three-pointed star. "Kenyans like Mercedes-Benz [trucks], which account for about 95% of the vehicles we send there," says Wright.