"Red Arrow" Raises Rates by 15 per cent.
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" (NUR rates were already far higher 'L./than those of most carriers, but, even so, we have met with considerable success in our attempt to raise the rates by the fairly high figure of 15 per cent. We have lost surprisingly few customers, and we are hoping that our. example will be followed by everyone
else in the carrying business." . This statement was made to The Commercial Motor by Mr. C. S. Dunbar, director and manager of Red Arrow
• Deliveries, Ltd., Yardley, Birmingham. The company's rates schedule for express freight services rovers 28 zones, and the alphabetical list of districts served includes over 3,000 destinations. This year, the company is endeavouring still further to improve its facilities for the transport of holiday luggage. Arrangements have been made for services to a large number of destinations and, in certain cases, the company works in conjunction with other transport concerns with widespread connec tions in their areas. • Incidentally, Red Arrow Deliveries, Ltd., is a firm believer in the value of poster advertising. Posters, which are constantly being changed, are displayed on the company's vans. Some of the slogans are highly effective, one of the best being: " Take the Lug Out of Luggage: Send it Red Arrow."