OW VEHICLES
Page 45

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OW Vehicles 'las an extensive customer base, consisting largely of truck buyers who come back year alter year with the knowledge that they will be looked after by MD Dave Watts.
Dave (pictured below) describes his business as "more of a personal service". He is always happy to help customers, and, in some cases, dealers with specific problems.
"We've had a lot of customers over the years whose opening line have been, 'I don't think you'll be able to help me, but'...," says Dave. "Generally they're looking for a piece of kit that doesn't fit the norm and will require a bit of specialist help. We've extended chassis, shortened wheelbases. added axles, changed suspensior and switched bodies, working with experts to make sure the vehicIE will be fit for purpose and fully warranted.
"Customer focus is an over-used expression," says Dave. What it really means is giving people what they want, k be innovative and always look for a positive outcome. In my experience, people don't mind paying for a service. they just don't want to be ripped off."
• Tel: 01782 373190 / 07971 020293 www.dwvehicles.co.uk