Swatch what you're doing!
19th June 1997, Page 35
19th June 1997
Page 35
Page 35, 19th June 1997
— Swatch what you're doing!
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A PR stunt by watch-maker Swatch was sunk at the last minute when Dublin Bus pulled out of a plan to float a bus on the Liffey liveried in Swatch colours.
The plan was to launch a new range of the brightly coloured plastic timepieces, but the "water" bus, even though it would have been kept afloat by cranes and pontoons, failed to satisfy the insurers,