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Dart without point

19th May 1978, Page 62
19th May 1978
Page 62
Page 62, 19th May 1978 — Dart without point
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FORD dealers, I hear are to be helped to streamline operations in their ports, service ar vehicle sales departments by "a purpose-built computerised Business System" devisf jointly by Ford and Kalamazoo.

Its functions are disguised by a title of such ambiguity that Col Maurice Buckmaster, Ford's one-time head of public relations, might have been proud to have invented it when he was a leading war-time cloak-anddagger exponent. Its author, I suspect, seized on the neat acronym, DARTS, and, thrashing around for words to fit it, came up with Dealer Applica tion Remote Terminal System.

Not to be outdone, I hai founded the Registered Unic of Benn Bashers in Shoote Hi11..lin short, RUBBISH.