What to put on your site
20th January 2000, Page 33
20th January 2000
Page 33
Page 33, 20th January 2000
— What to put on your site
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• Remember that speed is the key. Bear in mind the "goldfish" mentality, plus the fact that there are loads of web sites and only a limited amount of time for people to browse—so get your name, what you do and, crucially, your contact details in early. By all means personalise it a little with a picture of a member of staff, such as the transport manager. Rut above all, keep it simple. "We're a bit too fussy," David Furnell says honestly. "You've got to be a bit more crisp."
For example, he believes the lack of feedback for a quiz to win some champagne is due to people not being able to find it. It's an easy mistake to make, so learn from other people. Visit their sites and see what you like and don't like about them.