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With a crashing fanfare ef trumpets Backfire is delighted to
21st November 2002, Page 26
21st November 2002
Page 26
Page 26, 21st November 2002
— With a crashing fanfare ef trumpets Backfire is delighted to
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reveal the winners of the RoadAds competition to design a whizzbang attentiongrabbing advert for the side of a truck falthough to be fair almost anything is attention-grabbing when you're stuck in traffic—even local radio).
Pictured are the three winners—favourite among them is the effort for Blue Peter Magazine which seems to confirm the public's long-held belief that trucks are held together with little more than cardboard and sticky-backed plastic,
More contentious is the ad for Save the Children. To highlight the charity's campaign against illegal trafficking of children, Saatchi designed a poster, which uses "lenticular technology": from one angle the viewer sees a series of crates inside
the truck; from another