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Where’s the high-vis?

24th February 2011, Page 8
24th February 2011
Page 8
Page 8, 24th February 2011 — Where’s the high-vis?
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UPS HELPED to open London Fashion Week last Friday by providing logistic services for fashion design duo JENA.THEO.

The delivery giant partnered the designers, providing all logistics to support the catwalk show last week. It managed everything from delivering fabrics from China and Greece to London, to hauling production equipment to and from the Covent Garden show venue.

In recognition, JENA.THEO designed a centrepiece dress reflecting the UPS logo colours.

Cindy Miller, MD, UPS UK, Ireland and Nordics, says: “UPS can work behind the scenes to help strengthen a business and to make shows like this a reality.”