Catwalk glory for DHL in London Fashion Week
25th February 2010, Page 9
25th February 2010
Page 9
Page 9, 25th February 2010
— Catwalk glory for DHL in London Fashion Week
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DHL WAS THE OFFICIAL logistics partner of London Fashion Week, which ran 19-24 February, adding to its sponsorship of other fashion weeks, including Milan and New York.
At the show at Somerset House, posters (such as the one pictured left) showed part of an exclusive DHL Collection', which was created by designer Michael Michalsky, one of DHL's clients. The featured outfits were made from trailer curtains and packaging materials. "We've been working for years to develop tailor-made services that can respond to the changing demands of the fashion world," Simon Parker, DHL key account manager, UK fashion sector tells CM.