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New importer for Mahindra

25th October 1990, Page 13
25th October 1990
Page 13
Page 13, 25th October 1990 — New importer for Mahindra
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MEight weeks after the collapse of MIL the importer of Mahindra and Dacia vehicles, a new importer for the Indian built Mahindra has been appointed.

Crusader Automotive, based in Yeovil, was selected by Mahindra from over 20 contenders. The new company is headed by Mike Underdown, formerly of DICOM UK, a Dutch-based industrial cleaning and detergent company.

Nearly all the former dealers will carry on with the new company. New dealer agreements are currently being drawn up, and Crusader hopes to have 90 sales and service centres on line by the end of the year.

Plans for 1991 include a larger model to supplement the CJ off-road range; for details see Light Vehicle News in next week's issue of CM.