Putting the hippo in the picture
28th August 1997, Page 22
28th August 1997
Page 22
Page 22, 28th August 1997
— Putting the hippo in the picture
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0 f ever you have been close to nodding off at the wheel, then Silentnight Beds have conic up with a wheeze to wake you up.
Its delivery vehicles now sport a series of 12 designs ranging from old masters to scenes from classic films. In each situation the Silentnight hippo can be seen muscling in on the action.
Marketing planning manager Andrew Shaw says: "Driving can be a stressful experience so we're helping with a little humour."
If when you're out and about, you spot a Silentnight vehicle, simply phone the number on the side of the truck and you will be the proud owner of your very own limited edition postcard. You won't sleep with the excitement of it all.