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APC gives cash injection to public profile
29th March 2007, Page 14
29th March 2007
Page 14
Page 14, 29th March 2007
— APC gives cash injection to public profile
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APC OVERNIGHT has invested Lim in an updated livery, eight extra vehicles and a signature-capture system as part of its growth plans.
Director of communications Vince Friery says the company has spent £750,000 on rebranding to raise its public profile. "At the moment most people don't know who we are,"he admits.
The company has also spent £250,000 on eight double-deckers and £2m on an IT system including signature-capture devices.