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Hunting for used trucks on the net
Page 70
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Ifs not enough to have a website — you must make it work for you. To get the right information across you need simplicity, clarity and good presentation.
Even the diehard"! can't operate the video let alone computers" attitude is no excuse for failing to provide upto-the-minute information about what is on your forecourt.
Competition is rife and business-to-business websites aren't for the casual browser; you need to get your details out there to potential customers.
Websites need updating as often as you update your stock, otherwise you'll always be peddling yesterday's wares,says Chris Snook,who runs Zentopia Designs (wsvw.zentopia.co.uk); a company that builds websites.
Sites in sight He examined used truck websites last year and again in May (CM 26 May 2005) and wasn't surprised to find the element of doubt associated with selling trucks.
"People still like to go and kick the tyres to make sure they can see with their eyes what they are buying — and that's not something you get from 151]
KEVIN BEALE
As a marketing tool a used truck website has to be clean, simple, straightforward and easy to approach. Snook cast his eye over several websites and gave us his verdict. •