BREWERY MAKEOVER
Page 30
If you've noticed an error in this article please click here to report it so we can fix it.
The Hawk likes to pride himself on being something of a connoisseur of the amber nectar. However, it seems that slightly younger chaps in the 21-35 age group (slightly younger? Are you haying a laugh?— Ed) need to be brought into the fold.
To this end brewer Fuller Smith & Turner called in visual communica tions specialist Supersine Duramark (SSDM) to create a new fleet identity for two of its tap selling ales, London Pride and ESB, "Since the late 1990s. both products have been supported by high-profile advertising campaigns aimed at 20 and 30something men, explains Jimmy Whelan, Marketing Services Manager at Fuller Smith & Turner.
The design project was carried out by SDDM using FasFlex curtainsided film from Avery Dennison. The new livery is designed to make the brands more visible on the streets of London and the South-East. But all this talk of ale has brought on a terrible thirst, so now this blank-some thing man is off for a pint!