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THE DJ'S VIEW Sally Boazman's popularity is not just restricted
4th March 2004, Page 25
4th March 2004
Page 25
Page 25, 4th March 2004
— THE DJ'S VIEW Sally Boazman's popularity is not just restricted
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to listeners relying on travel news. Presenters at the station also recognise the value of the service provided even if it wasn't always that way.
Steve Wright, who presents the afternoon programme, told CMthat when he joined the station he "didn't think Sally Traffic was a good idea".
"I'd always done the traffic news myself, but after a day here I thought it was much better having Sally! I was staggered at the volume of calls she receives every dayit's like having thousands of reporters out on the road.
"Radio 2 has the best travel service I have come across. It's instant, accurate and delivered in a style that punters relate to and it's something other radio and TV stations should take note of," he adds.