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148 
Southern hospitality
Page 54
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There was star quality in last week's marketing presentation to customers, potential customers and staff by Southern BRS Ltd. Not only because the afternoon session featured Raymond Baxter and the evening session James Burke (spouting technicalities as though weaned in a workshop) but because the whole thing had an impressive sophistication. Following professionals is never easy, but Southern md Brian Hayward carried his part off with great aplomb—aided by one of those clever transparent teleprompters.
Technology was in fact much in evidence: for each session a terminal in the London hotel was linked to the Milton Keynes computer and the print-out was displayed electronically on a large screen. As Roger Trigell asked the computer questions, about vehicle specs for a particular duty, so it flashed back the answers, the object being to show contract customers how quickly—and cheaply—the right vehicle could be chosen and its operating cost immediately established.