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136 
WOW FACTOR MEETS X-FACTOR
8th April 2010, Page 36
8th April 2010
Page 36
Page 36, 8th April 2010
— WOW FACTOR MEETS X-FACTOR
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Team Sky has set cut to raise the bar in the world of cycle racing and will probably change many aspects of the sport for the better, say insiders.
The choice of high-quality support vehicles from Volvo and Jaguar s part of the image of the new team. It has certainly given them the wow factor and possibly a psychological advantage over their competitors. With their emphasis on the rider environment and only using the best people, vehicles and support, Team Sky is creating a Formula 1-style operation that could change the sport for ever with their mix of X-Factor meets wow factor.