knning Group goes for ontract hire market
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E KENNING Motor up is poised to enter the imercial vehicle contract market on a formal basis. already has over 3,000 t commercials and cars on tract hire hut has left its vidual dealer branches to r their own small contract e deals to commercial Lich: customers. The iches have 400 to 500 miercials on the road. Now, this is to be tOrmalised so that it becomes a corporate Kenning operation to increase the level of business.
Target customers arc ownaccount operators and Kenning is to emphasise its backup facilities as part of the contract hire package, such as its nationwide tyre service and dealer network which includes commercial vehicle franchises for Ford, Leyland, Bedford and MAN-VW.
Kenning has just announced reduced pre-tax profits for the year elided September 30, 1985, of :5.8 million.
This compares with million in 1984. Its UK operations did better than in the preceding year, but poor overseas performance — particularly the car rental business in America — dragged down the final results.