MILLENNIUM PRAYER-NOW DRIVERS GETTHE MESSAGE
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The last time The Hawk was having a clearout, he donated his unwanted records to the Boy Scout's jumble sale. But even the ever-resourceful bob-a-jobbers would have been hard pressed to know what to do with the thousands of unsold copies of Sir Cliff Richard's Millennium Prayer( millions of CDs were made in the expectation that it would remain at number 1 for many weeks).
Luckily, business man Peter Scahill has come up with an ingenious solution. His Merseyside firm, Polymer Reprocessors, has recycled the CDs and turned them into covers for motorway warning notices, warning drivers of traffic jams ahead. Our bachelor boy needn't feel it's personal, though, as Peter's firm has already recycled 13.5 million CDs by other rock stars.
"They should appreciate what I'm doing, especially environmental campaigners like Sir Paul McCartney and Sting, as they know their effort will no longer be wasted, even if no one buys their records," says Scahill. Not sure they'd see it that way, but it does give a new meaning to middle of the road music ( ouch—Ed).