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labile ads promise revenues
Page 14
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Hauliers could soon be benefiting from extra renue by running trucks as mobile billboards. Vehicle advertising company RoadAds UK has nched a scheme to enable companies to use icks to display their advertising, with the ilier being paid a monthly payment per trailer the duration of the advertising campaign.
The group says that trailer-side advertising will provide operators with an additional 'straight-to-the-bottom-line' income, without disruption to their schedule. It estimates that an operator could make almost £250,000 from a 12-month campaign involving 100 trucks.
Michael Higgins, RoadAd's sales and marketing, director says: "Large and small companies can benefit. A company may want to target a certain area with its campaign and need a haulier that travels a certain route."
High-profile haulier Eddie Stobart has already signed up to the scheme.
To take part, hauliers are required to install Nay Trak's 24-hour GPS navigation system, which costs about ET/week, to enable RoadAds to confirm where their advert has been seen.
• Contact: 020 7763 5700.