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148 
WE ALL KNOW that trucks come in many different colours,
10th September 2009, Page 16
10th September 2009
Page 16
Page 16, 10th September 2009
— WE ALL KNOW that trucks come in many different colours,
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but did you know a majority leave the factory in plain old white'?
Volvo is trying to get its customers to broaden their horizons and is plugging the fact it has a range of up to 500 colours.
Carina B ystrUrn, colour and material designer at Volvo Trucks' design department (pictured), says its metallic colours are now generating "considerable demand" for the manufacturer.
Will we see cerise. fuchsia and persimmon trucks hit the roads in the months to come?