COMMERCIAL VEHICLE OPERATOR SHOW O&A
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Martin Covington, head of truck and earth mover marketing. Michelin Tyre What do you think visitors are going to be looking for at the 2010 Commercial Vehicle Operator Show?
Innovative products that, ultimately, can save them money. Why do you think it is important to have a presence at the show?
Michelin supported the original CV Show for many years, and we have always seen it as an important way of meeting both existing and potentSal new clients in neutral surroundings. It is a perfect environment for relaxed informal discussions. What's your biggest gripe about the road transport industry at the moment? Despite rising costs, we still find many hauliers are not following basic tyre husbandry principles, such as running tyres at the recommended pressures.
Sim0e adherence could not only save money, but reduce the industry's carbon footprint How do you see the industry in the next five years? Surviving — leaner and meaner! Can you imagine a world without CVs?
No! Or, at least, it will certainly not happen in my lifetime!
• Visit Michelin Tyre on stand 5516. The Commercial Vehicle Operator Show runs on 13-15 April at the Birmingham NEC,