Sign Publicity by Mobile Showroom
Page 73
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A New T.S. Express Van that was Originally a Coach
THE success that attends the use of mobile showrooms is clearly demonstrated by the ever-increasing number of them on the road. The other day we inspected a new vehicle of this class which has been converted from a coach into a van by H. S. Phillips and Sons, Ltd., of 91, St. John's Hill, London, S.I.V.11, and this concern is running the 'vehicle on behalf of the Master Sign Makers' Association.
Several members of this organization have booked space on the van, which is at present engaged on a tour of the country in an endeavour to further the use by traders of electric and other types of sign, although, of course, special benefit will be reaped by the makers whose products are exhibited in the showroom. It is in the charge of Mr. P. G. H. Macrae, and it has been arranged that, in certain towns, he shall lecture at the local technical institute or chamber of commerce on the subject of signs and their bearing upon trade, whilst his paper will be reinforced by a demonstration of the actual devices.
The vehicle will travel as far north as Edinburgh, as far west as Swansea, and then back along the south coast to London, whilst visits to towns close to the metropolis will also be made.
As has already been stated, the showroom was originally a Coach, and the sunshine roof has been removed and a box-like extension has been built on, although the fixed rear quarters, remain.
The extension, which was constructed by Messrs. Bonallack and Sons, carries on its sides various types of sign, including an illuminated "moving fountain" advertisement and a number of flashing signs. The current for the operation of them is being supplied by the lighting undertakings in the various places at which stops are made.
The original windows of the coach have not been altered, but showcases have been placed behind them. There is also a showcase behind the rear light. In the interior signs of all descriptions are on view. Floodlights, carried at the skirt level, illuminate the side panels of the van.
The chassis employed is the well-tried T.S. Express, made by T.S. Motors, Ltd., of Maidstone.