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GAS GLOWS ON
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Page 58
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Victory for a 'very professional' entry . . .
HIGHLY RESPECTED desigr formed into a committee chai by President of the Royal A( emy Sir Hugh Casson, h judged the first class of our r livery competition.
All the schemes presented them for judging had alre. been examined by a commil of Vehicle Builders and Repaii Association members to ens that they met technical requ ments and specifications, . cost.
Clean and fresh with sympi etic use of colour—that was unanimous view of the jury awarding first place to the I van livery.
They went on to say that clean lettering and stripes spected the form and detail the van and were excel ler contrasted by the second graphics on the roof-moun signboard.
The view was expressed, ht ever, that the design of livery just managed to be 1. torian over the deadpan logo t} —"the triumph of technique o design", as Tony Charleswo put it.
Although it was perfectly clE it was boring—the choice colours giving a feeling of the —was very good, and a consider use of the roof area. "Vi professional, but foo safe", s Tony Gibb.
Fighting it out at the end w Gas was the new Homewi livery, which, although higl commended as an expression o clever concept, was relegated second place by criticisms of typography and final execution Of all the entries it was garded as probably the m. adventurous concept, though Hugh Casson did find the syml "more like a dove than a pigeor The committee found, howev that the typography was bc naive and unsympathetic to area. "Interesting, but unprof sional" said Tony Charleswot whereas Gas was "dull but pi fessional". And this, in the er proved to be the deciding fact Also regarded as highly r fessional was another well-knc corporate identity — Dunlop — though it did not relate as wel the van area as Gas did, the it lettering losing sympathy with red flash on the back and one the sides.
"Smart and trendy . . . a r try" was the overall opinion John Brown Wheels' Ford. the view was that it was trer without actually saying anythl the "fashionable" stripes, althoi making it stand out in any en onment, were "meaningless", the typography tended to cramped on the slopes.
This vehicle's livery brou the committee into a discuss on typography, and an ove view was expressed that the t on a vehicle should be ea understood, because for a lot the time, it would be seen on move. The typeface to fit 1 criteria best, it was decided, Helvetica, which is used motorways (and also on eventual winner), despite its de pan appearance.
Another vehicle had also gc for the striped motif, and, ag similar comments were made. Turners' Dodge Commando liv was also criticised for the I spacing of the type in the strip Summing-up, Sir Hugh Cas said the judges were encouraf, by the response.
But he hoped that, next ye there would be better respoi from smaller operators.
The view was generally I pressed by the committee ti they would like to see mc entries from, for example, smal concerns such as local grocers.
Ron Wilkinson thought ti the scheme should be looked in the context of a compli identity, and which came firs the livery or the logo.