Industry backs FTA ads
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• The Freight Transport Association's fuel duty campaign war chest is approaching three-quarters full. While it is holding back the names of individual donors to the proposed Elm fund, FTA campaigns manager John Hix says that the total now stands at 1700,000, including 125,000 from a single truck manufacturer.
Hix reports: "The manufacturers have taken a proactive view of this and the big hitters have come in with heavyweight amounts."
The campaign, which was kicked off two months ago, aims to persuade the Government to drop its planned diesel duty increase. At the launch, director-general David Green called on hauliers to match the initial £500,000 put in by the FTA (01426 Aug-1 Sept). The additional £200,000 has came from members, manufacturers and suppliers.
His says that while the
first wave of billboard and media advertising has been completed, a second wave will start up in November. "While we may still have to persuade some civil servants, we're getting the message over to Government," he Insists.
• As the FTA continues to fight to stop the diesel escalator, in the US the American Trucking Association, along with suppliers and operators, is developing a multimillion-dollar campaign to
raise awareness of the haulage industry's value and safety record.
Donations include a $1m cheque from Freightliner, the States' leading truck maker. Other companies, including Mack, Volvo and Mobil, are supporting
i! ads in general-interest
and business publica tions like Time, Reader's Digest, USA Today and The New York Times.