AT THE HEART OF THE ROAD TRANSPORT INDUSTRY.

Call our Sales Team on 0208 912 2120

Industry backs FTA ads

14th October 1999
Page 11
Page 11, 14th October 1999 — Industry backs FTA ads
Close
Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.

Which of the following most accurately describes the problem?

• The Freight Transport Association's fuel duty campaign war chest is approaching three-quarters full. While it is holding back the names of individual donors to the proposed Elm fund, FTA campaigns manager John Hix says that the total now stands at 1700,000, including 125,000 from a single truck manufacturer.

Hix reports: "The manufacturers have taken a proactive view of this and the big hitters have come in with heavyweight amounts."

The campaign, which was kicked off two months ago, aims to persuade the Government to drop its planned diesel duty increase. At the launch, director-general David Green called on hauliers to match the initial £500,000 put in by the FTA (01426 Aug-1 Sept). The additional £200,000 has came from members, manufacturers and suppliers.

His says that while the

first wave of billboard and media advertising has been completed, a second wave will start up in November. "While we may still have to persuade some civil servants, we're getting the message over to Government," he Insists.

• As the FTA continues to fight to stop the diesel escalator, in the US the American Trucking Association, along with suppliers and operators, is developing a multimillion-dollar campaign to

raise awareness of the haulage industry's value and safety record.

Donations include a $1m cheque from Freightliner, the States' leading truck maker. Other companies, including Mack, Volvo and Mobil, are supporting

i! ads in general-interest

and business publica tions like Time, Reader's Digest, USA Today and The New York Times.