• Volvo Trucks is to pull out of next year's
17th December 1987, Page 7
17th December 1987
Page 7
Page 7, 17th December 1987
— • Volvo Trucks is to pull out of next year's
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NEC International Motor Show in Birmingham, claiming that the cost is out of all proportion to the benefits to be derived. In terms of value for money the show is not considered to make an effective contribution to the• company's marketing activities." Now Volvo plans a wide range of other promotional activities, aimed at taking "Volvo's products and services to the customer and the truck industry".
Managing director Bernt Brandtzaeg says: "The true value of the show to the company is during the trade days when our customers and potential customers attend."