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LDV Maxus was a winner in 2006
Page 26
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I WAS SOMEWHAT disappointed to read an article on the winners and losers in 2006 (CM18 January).
To quote Louise Cole:"LDV's Maxus has already dropped back 5% despite being a relatively new product". Louise could not have got it more wrong. LDV Maxus sales were 61% higher in 2006 than they were in 2005.
This impressive sales performance made the Maxus the model that performed better than any other in the light CV market. The Maxus consolidated its position as the third-best-selling heavy van in the UK market behind the Sprinter andTransit. Our data is based on the official SMMT year-end statistics; where did Louise source the data from that gave her the 5% decline? We had a great year in 2006: GAZ ownership. manufacturing line rates increased by 36% to accommodate the demand for Maxus products; we took on 50 new employees; productivity was up by 26%; we introduced the Maxus minibus in September; and we took 58% of the sector with it.
Steve Miller LDV