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TO I I MPACT AD INSERT N By advertising in Commercial Motor you are

22nd July 1999, Page 21
22nd July 1999
Page 21
Page 21, 22nd July 1999 — TO I I MPACT AD INSERT N By advertising in Commercial Motor you are
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ensuring that you are appearing in the magazine that is best read by the UK's road transport sector. By supporting your advertisement with an insert in the same magazine you can increase the impact of your campaign.

Why not use your company literature or brochures as inserts? By printing extra copies for inserting in Commercial Motor, you make economies of scale work for your business, reducing your printing and distribution costs.

An Insert also offers greater design flexibility and the opportunity to communicate more detailed information.

Last year a wide range of advertisers realised the cost effectiveness of inserts in Commercial Motor. Now's the time for you to look at the best way of increasing the impact of your advertising.