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Benefits of networking
23rd July 2009, Page 47
23rd July 2009
Page 47
Page 47, 23rd July 2009
— Benefits of networking
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• You can meet, greet and get to know potential clients or referees ter potential clients.
• You generally have the opportunity to educate your local groups about your activities.
• You can share experiences, find solutions or support — important for start-ups or those in very small companies with no peers to use as a sounding board.
• Many networks offer briefings, courses or seminars on issues that affect all business.
• You can make sales. Some companies say that their growth has been the direct result of good networking — certainly you can find yourself opposite an MD who you would never have got an appointment with through cold calling.
• Some networks have a list of media opportunities for specific types of firm or experience.