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ENVIRONMENTALLY FRIENDLY

24th February 2000, Page 26
24th February 2000
Page 26
Page 26, 24th February 2000 — ENVIRONMENTALLY FRIENDLY
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What better way to improve on nature than to slap a dirty great tyre right bang in the centre of it! Oh, all right, that's not the real reason.

Goodyear Great Britain, based in Wolverhampton, is supporting the Black Country Urban Forest by creating a brand new forest of its own at its Stafford Road site. In partnership with the National Urban Forestry Unit, it has planted more than 3,000 trees to improve the environment and provide shelter between the company's site and the main West Coast railway line.

Tony Perkins (left), Goodyear's environmental officer, explains the significance of the project: "Having part of the Black Country Urban Forest on our manufacturing site will