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Cargo, the second coming
Page 25
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Ford's partner in Turisey. Ford Otosan, recently unveiled a new Cargo truck for the home market We were interested whether this signalled an intention by Ford to launch the tuck in the rest of Europe. Yes. says Morel. but adds: in Eastern Europe. Right now we have no plans for what I would call the 'heavy truck business beyond Eastern Europe," he continues. 'Ford Otosan has created an outstanding, all-new truck for its own market. I expect to see them
on the roads in Europe —just because of the growth from that region. The biggest issue, though, is not so much the product Again, it's to have the d& and service networks in place to be able to take care of that type of vehicle.
"Most Ford dealers today are not ready to take on heavy trucks such as that. But at some point in the future, were we able to take care of that issue, ‘i definitely would look at bringing that type of product into Western Europe."