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Leyland Bus booming

2nd February 1989
Page 16
Page 16, 2nd February 1989 — Leyland Bus booming
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Which of the following most accurately describes the problem?

• Sales rocketed by more than 75% for Leyland Bus in 1988 allowing the manufacturer to win 37% of all PSV registrations.

Registrations increased from 143 in 1987 to 779 in 1988, boosting the Leyland Bus market share by almost 7%.

The single-deck city bus sector increased sales 182%, from 61 vehicles to 172. Within this market, Leyland Bus' Lynx took an 86% share with 148 registrations and sales to operators such as Nottingham City l'ransport and West Riding Automobile.

The double-decker market grew 200% in 1988. Leyland Bus took 55.8% of the sector with 293 registrations — almost three times its nearest competitor. The manufacturer's Olympian model accounted for 287 of double-decker registrations compared with only 84 Olympians sold in 1987.

The company also saw an increase in the coach and Leyland Lynx took 86% of single-decker market in 1988.

general-purpose vehicle market. Registrations rose from 292 to 338, giving Leyland Bus a 24% share of the sector.

"A significant part of this performance was played by the newly-introduced Swift, taking 47 registrations, with the Tiger range recording a strong performance with 291 registrations," says Leyland Bus.

Prospects for this year are also looking good for Leyland Buses with orders for the Lynx from West Midlands Travel and Badgerline already overshadowing the total number of Lynxes registered last year.

The manufacturer says: "Due to the optimistic outlook for 1989, production of our Workington plant will remain at its current level of eight vehicles a week."

Workington produces the Lynx and an Olympian body and, at the beginning of 1988, produced 1.5 vehicles a week.