A Vehicle that Sells the Goods T HE advertising display value
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of the wide expanse of the body sides of a Dodge Luton van has been used to the full by its operator, Riviera Confectionery Works, Ltd., Plymouth.
On the near side of the body is a Highland scene in full colour, and On the off side an Arctic scene is given similar ,full-colour treatment. In. the head of the Luton front is a Perspex window which is used to display a large Mintoe " sweet." The unusual effect is seen in the accompanying illustration.
In contrast to the pictorial treatment of the sides, the body roof and rear end and the driver's cab are finished in plain cream 'and chocolate. The general effect is particularly striking.
The body was built by S. J. Skinnard and Sons, Ltd., the Dodge distributor for Plymouth. Constructed of hardwood framing, panelled in aluminium-faced plywood, it has a capacity of 900 cubic ft. The interior is fitted with steel racks which will accommodate 1,700 full-size bottles of sweets.
From its base in Plymouth, the van is used for journeys to Manchester, Liverpool, Nottingham, Derby, Leicester, the whole of Wales and the south-west of England. Its mileage approximates to 1,000 miles a week. The large number of hours during which it is on the road—and, therefore, on display to the public—makes the expense of elaborate decoration well worth while.
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