As a general rule, journalists like an easy life. In
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fact, if someone could do all our donkey work for us then we'd be much, much happier people and might not have to get out of bed at all in the morning. Quite often those wonderful folk In the world of PR are our saviours, providing us with tightly written, relevant press releases that we can use without too much thought or turn Into a fascinating story. Then there are the other times when they don't. In fact some press releases seem to be In a language all their own.
Take the following missive, from Securicor Omega: "Securicor Omega Sameday Is now providing an enhanced sameday courier and parts bank storage service which encompasses on-line courier bookings far Synstar international, the European Business Availability and IT services provider," we are told, with the promise of a "hybrid IT link between Omega Sameday and Synstar". So if anyone out there can explain what any of this means then we'll certainly offer them some sort of prize.