Massage offered to relieve 'road rage'
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• Pavilion Services plans to introduce five-minute head and shoulder massages at its nine service areas next year.
It has already held trials at two of its IVISAs on the MG: truck drivers were treated to free massages which, says Pavilion, give relief from "road Pavilion is evaluating how much it would have to charge for the massage service; 1:3 has been suggested as a likely figure.
Pavilion says road rage was first identified in America: it was featured in the recent film Falling Down in which actor Michael Douglas lost his mind in a traffic jam.
Dr David Lewis at the University of Sussex consulted with Pavilion over the massage scheme. He says: "Vehicles make people behave differently and that is why they feel they can shout and yell and attack other drivers."
He advises that drivers stuck in traffic should: breathe deeply and listen to soothing music, especially classical pieces—Dr Lewis recommends Mozart and Vivaldi.
They should also use "mental aerobics" by closing their eyes and imagining a tranquil scene; and should do exercises to ease cramped muscles.