John Tylee, associate editor at Campaign, the advertising industry trade
3rd September 2009, Page 49
3rd September 2009
Page 49
Page 49, 3rd September 2009
— John Tylee, associate editor at Campaign, the advertising industry trade
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magazine, thinks cutting adspend in a recession is a big risk. He says: "It can damage you in the long-term. Most firms acknowledge their most important assets are their brands that need nurturing through the bad times if they're to thrive when the economy picks up." Your customers (and your customers customers) may be tightening their bet, but that doesn't mean you should scale advertising back. "People may not be changing their cars as often as they did, but they're still buying food. "People don't need their minds changing so much as having their trust and confidence in a brand sustained."