3rd September 2009, Page 49
3rd September 2009
Page 49

Page 49, 3rd September 2009
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Exploit The Ei
opportunities Marketing, and more specifically, advertising, is all about knowing what your customers want, tailoring your offering around those needs and communicating the......
John Tylee, Associate Editor At Campaign, The Advertising...
magazine, thinks cutting adspend in a recession is a big risk. He says: "It can damage you in the long-term. Most firms acknowledge their most important assets are their brands......