The commission
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The sale of four trucks to Rugby Cement which were heavier than promised raises an interesting and wide-ranging question for the industry as a whole.
Because the vast majority of salesman of all makes of truck are paid on commission, it is inevitable that their main aim is to shift metal, possibly at the expense of the customer service.
This is a danger for the whole industry, and leads Williamson to comment: "Perhaps the way sales people are remunerated might lead them to behave in a way one wouldn't wish them to: that's a fact.
"I'm not paid on commission," he adds. "I wouldn't wish to be. I think it can create some pressure, but that is an industrywide problem."
Daewoo is famous for paying its salesman on a non-commission basis—perhaps the road haulage industry as a whole would benefit from this approach.