Top of the pops
Page 28
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'm sorry to say that the Hawk's attempts to keep abreast of cur rent trends in popular music have long since fallen by the wayside. However, he was intrigued to learn about the unlikely connection between truck manufacturer Seddon Atkinson and the hit
band Prodigy (...0 popular beat combo). On their best-selling dance album The Fat of the Land the group has featured the company's familiar big 'A' signature. A Prodigy spokesman says: "The lads are mad about vehicles, particularly the brute mechanical power of big trucks." (one of the tracks, "Diesel Power", reinforces his, er, point) They chose Seddon Atkinson's logo because it was an instantly recognisable British truck symbol, albeit one now owned by Iveco. SA's commercial director Mel Staddon, while pleased to have an influence on one of Britain's leading bands, admits their driving electronic beats are not exactly his cup of tea. I hear what you're saying Mel: now Victor Sylvester, he knew how to make the Hawk could shake a tail feather.