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26th February 2004, Page 34
26th February 2004
Page 34
Page 34, 26th February 2004
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Stemming The E-mail Tide

Under EU law unsolicited e-mail is illegal — so how can you use it to minimise the impact of ispamf? Trevor Morton reports. D ictionary.corn now defines spam as "unsolicited......

Tips For E-mail And Sms Marketing

1. Include e-mail opt-in/opt-out forms in all your communications 2. Incentivise e-mail opt-ins 3. Check third-party lists for consent before use 4. Check your website cookies......