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HAULIERS' DRIVE: PERSONAL CONTACT REMAINS

11th May 1951, Page 39
11th May 1951
Page 39
Page 39, 11th May 1951 — HAULIERS' DRIVE: PERSONAL CONTACT REMAINS
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Which of the following most accurately describes the problem?

" MOTHING in the proposed sales

I N campaign will replace or interfere with the personal contact with the customer which has always been one of the haulier's strong points."

Mr. R. B. Brittain, chairman of the Road Haulage Association's Eastern Area, made this comment on the Association's direct-mail, drive, details of which were published in "The Commercial Motor" last week.

The scheme, he said, provided a useful means for doing " preliminary spade-work."