Straight from the shoulder
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There is nothing like a punchy title to grip the imagination and to titillate the senses. Take, for example, The Distribution Business is a 24hour-day Business. That's on Top of the One You Already Run. Doesn't that hit you right between the eyes?
It encapsulates the spirit of a 20-page booklet issued by National Carriers and illustrated by full-page full-colour cartoons painted by Graham Thompson. It politely tells traders that only mugs run their own vehicles and saddle themselves with all the inherent difficulties of break-, downs, vehicle replacement, vehicle taxation, operators' licence, legislation, insurance and capital investment."
Come to think of it, even those who run vehicles for a crust must be either masochists or insane.