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Positive result

13th June 1996, Page 31
13th June 1996
Page 31
Page 31, 13th June 1996 — Positive result
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Which of the following most accurately describes the problem?

Stewart Brown is unhappy about trucks carrying signs inviting comment on driver performance (CM 30 May-5 June). He says such schemes may be well intentioned but the space could be better used with positive pro-transport images.

We disagree. The scheme was produced to encourage friendly and positive messages of the type Stewart Brown seems to demand, to demonstrate that lorry drivers are doing an invaluable job in a caring manner.

The pilot scheme has generated a substantial number of compliments45% of the total. This has been a revelation to operators involved in the pilot.

Well Driven ? Of course well driven.

Geoff Dossetter, Freight Transport Association.

CI See feature on pages 46-47.