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VW keeps commercial vehicle advertising plain and simple
21st June 2007, Page 18
21st June 2007
Page 18
Page 18, 21st June 2007
— VW keeps commercial vehicle advertising plain and simple
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VOLKSWAGEN COMMERCIAL Vehicles is launching an advertising campaign designed to convince buyers of the business case for buying their vehicles rather than being witty.
The poster, newspaper and web campaign uses the line 'Let's Go to Work' as its cornerstone and focuses on straightforward financial and service benefits. The company has moved away from a more stylised approach since its last major van campaign, which used the slogan 'Apparently Volkswagen also makes cars'. A spokeswoman says: "The new campaign is designed to broaden the appeal to business consumers who are increasingly looking to justify their choice of van on purely rational business grounds, not just because the vehicle comes from a premier brand.'